Review: SaKa / Solana exhibits at FRUIT LOGISTICA
The new appetite for potatoes: From February 3rd to 5th 2010, the SaKa / Solana-group presented themselves and „their best“ at the FRUIT LOGISTICA Trade Fair for the Fresh Fruit and Vegetable Business in Berlin. More than 2.000 exhibitors and 53.000 international visitors from wholesale, retail, import and export as well as fruit and vegetable growing were attracted by the fair. Altogether a perfect setting for the breeding company from Hamburg to show its international focus and acquire new customers.
The Solana-group was represented by Dr. Kartz von Kameke (managing proprietor), Torsten Spill (managing director), Jan Engfer (sales manager) and Yannick Lefèvre, new area-sales-manager for France, Italy and Spain. „We were able to successfully use the fair to present what constitutes our company: our best“, says Torsten Spill, managing director of SaKa / Solana-group. „The best“ are a selection of early and late varieties for different purposes, among them ware potatoes and special types for processing french fries, chips and starch. The exhibition visitors had the chance to look at fresh potato tubers right at the stand: the „Newcomers“ (Toscana, Primadonna, Natascha and Francisca), „Bestsellers“ (Princess, Miranda, Satina and Rosara) and „Production“(Opal, Verdi, Caruso and Burana). After all a great opportunity for the Solana-group to present their products and sustain their international customer relations.
The summary of managing director Torsten Spill regarding the FRUIT LOGISTICA: „We are very satisfied with our performance at the trade show. Especially because we had the chance to discuss new strategic approaches with our present and prospective customers. I’m glad that our attention to the demands of food retailing, in the choice of the right varieties was met with positive response by the Western European supermarket enterprises.“
The SaKa / Solana-group has attended the FRUIT LOGISTICA for five consecutive years now. The next appearance at an exhibition is planned for the Potato Europe 2010 in Hanover this September.